Tom Brady Signs Topps NOW Card Live in Foxboro Booth, One Collector Will Receive It

Tom Brady turned his return to Foxboro into a live trading card signing, autographing a Topps NOW card inside the broadcast booth with the actual signed card now headed to one collector who purchases the base edition. Topps announced the unusual promotion, writing that Brady had signed the trading card “IN THE BOOTH” to celebrate his return to Foxboro. According to Topps, one collector who purchases the base version of the card will receive the exact card Brady signed on air with their order.

The card is being sold as the Tom Brady 2026-27 NFL Topps NOW Card TBGS and is available through November 11. A single card costs $11.99, with quantity discounts available for purchases of five, 10 or 20 cards.

The on-air autograph gives collectors a unique chase beyond the standard Topps NOW release. Rather than simply inserting another pre-signed autograph into a product, Topps is tying the giveaway directly to the moment Brady signed the card during the Foxboro broadcast.

Brady’s connection to the trading card market now extends well beyond appearing on cards himself. He is also a partner in CardVault by Tom Brady, a growing network of sports card and memorabilia stores that has continued expanding across the country. As CollectiblesNews.com reported on November 5, the company is preparing to open its 21st location at Orlando’s ICON Park, marking its first store in Florida.

That retail expansion comes during a year in which Brady cards have continued producing major auction results. In September, a 2013 Panini Prizm Black Finite Tom Brady card sold for a record $1.238 million at Alt, showing the strength of the market for rare Brady cards well beyond his rookie issues. Then in October, a Tom Brady Championship Ticket rookie autograph card sold for $854,000 at Goldin, adding another high-end result to his already established collecting market.

Collectors can also potentially receive numbered foil parallels in place of the standard base card. The parallel lineup includes Gold Foil numbered to 50, Orange Foil to 25, Black Foil to 10, Red Foil to five and a one-of-one FoilFractor. Topps notes that parallels and other non-base cards replace the base card within an order rather than being included as additional cards. The odds of receiving one are based on the total number of cards ordered during the sales window.

Additional Chrome parallels could also become available depending on the final print run. Under Topps NOW’s current structure, a print run of at least 50,000 unlocks Chrome parallels numbered to 99 and 50, while additional tiers are triggered at 100,000, 250,000 and 500,000 cards. The highest threshold adds a one-of-one White OpalFractor Chrome to the potential chase.

Because Topps NOW cards are produced around current events, the final print run will not be known until after the ordering period ends. Topps says print runs are subsequently published in its Football Topps NOW archive. The Brady card will remain available through November 11, giving collectors only a short window to enter the chase for both the numbered parallels and the card Brady actually signed during his return to Foxboro.

Orders can be placed through Topps.com.