Happy Coffee Launches Eight Avengers: Doomsday Collector Cans Featuring Doctor Doom, Thor and More
Marvel Studios’ Avengers: Doomsday is getting another unusual collectible tie-in, this time in the coffee aisle. Happy Coffee, the brand co-founded by Robert Downey Jr. and Craig Dubitsky, has launched a collector’s edition ready-to-drink coffee line featuring eight different can designs inspired by characters from the upcoming Marvel Studios film.
The collection includes Black Panther, Captain America, Gambit, Mister Fantastic, Mystique, The Thing, Thor and Doctor Doom. The Doom can has an especially direct connection to the company behind the promotion, since Downey is both a co-founder of Happy and the actor playing Doctor Doom in Avengers: Doomsday. In announcing the collaboration, Downey summed up the concept with: “Eight cans, eight characters, zero spoilers.”
Each 11-ounce can uses high-resolution, tactile graphics featuring its respective character, turning the packaging itself into the collectible element of the promotion. Happy is offering the designs across four of its ready-to-drink coffee varieties: classic cold brew, Tahitian vanilla cold brew, vanilla latte and chocolatey chip latte. The company did not announce separate production numbers for the individual character cans.
The cans are rolling out through retailers nationwide, including Albertsons banners, Amazon, HEB, Kroger stores, pOpshelf, Raley’s Supermarkets, Schnuck’s and select CVS and Target locations, among others. Happy notes that both availability and individual can designs can vary depending on the retailer, which could make completing all eight designs a little less straightforward than simply visiting one store.
“When the stakes are this high, every hero needs the right fuel,” said Holly Frank, VP, Global Marketing Partnerships & Promotions, Disney. “As fans gear up to see ‘Avengers: Doomsday’ in theaters, happy is giving them a fun way to get charged up and ready for their next adventure.”
“A company called happy collaborating with a movie called Doomsday felt too perfect to pass up,” said Dubitsky. “Great films like this create anticipation, participation, connection and, ultimately, joy. That’s the business we’re in, too. Coffee is our first delivery system, with plenty more ways to deliver that feeling ahead.”
The Happy Coffee cans arrive as Avengers: Doomsday continues to generate a growing collection of promotional packaging and food-related memorabilia ahead of the movie’s December release. Earlier this week, CollectiblesNews.com reported on Dunkin’s upcoming Avengers: Doomsday collection, which includes a Doctor Doom MUNCHKINS tin, themed tumblers, mugs and cup sleeves.
The grocery aisle has become part of the rollout as well. Pop Secret recently revealed limited-edition Avengers: Doomsday packaging, adding another type of disposable package for Marvel collectors to save rather than throw away. Back in August, Avengers: Doomsday Cheetos bags also began getting collectors’ attention, with character-specific designs appearing on several different flavors.
Happy Coffee said the special-edition Avengers: Doomsday cans are rolling out now at participating retailers nationwide. Marvel Studios’ Avengers: Doomsday is scheduled to open in theaters on December 18, 2026.