Pop Secret Launches Limited-Edition Avengers: Doomsday Packaging Ahead of Marvel Film
Pop Secret is getting an Avengers: Doomsday makeover ahead of the Marvel Studios film’s December theatrical release, with limited-edition popcorn packaging featuring characters and artwork from the upcoming movie headed to stores nationwide. The collaboration will put Avengers: Doomsday designs across select Pop Secret microwave and ready-to-eat products, giving Marvel collectors another piece of movie tie-in packaging to track down this holiday season. Pop Secret says the special packaging will be supported by themed retail displays, with participating products sold at Albertsons and Safeway, Kroger, Publix, Sam’s Club, Target, Walmart and other retailers where the brand is available.
The limited-edition designs will appear on several varieties, including Movie Theater Butter and Homestyle Butter microwave popcorn in multiple sizes, along with ready-to-eat Movie Theater Butter and Double Cheddar popcorn. The appeal for collectors will be the packaging rather than the popcorn itself. Movie and snack collaborations have increasingly produced short-lived character designs, promotional boxes and store displays that become inexpensive pieces of memorabilia tied to major theatrical releases. With Avengers: Doomsday bringing together characters from multiple corners of the Marvel universe, the different package designs could give fans another set of variants to hunt as they begin appearing on shelves.
The promotion also includes a Fandango reward. Customers who purchase three qualifying Pop Secret products in a single transaction can receive an $8 Fandango promotional code toward one admission to Avengers: Doomsday. Participating packages will include a QR code directing buyers to the promotion.
Pop Secret is also running an Avengers: Doomsday sweepstakes through December 31. One grand-prize winner and a guest will receive a three-night trip to New York City that includes airfare, hotel accommodations and a series of attractions and activities. Fifty second-prize winners will receive two $15 Fandango promotional codes, a Pop Secret prize pack and exclusive merchandise.
The campaign arrives as Marvel and consumer brands begin ramping up merchandise and promotional tie-ins for one of the studio’s biggest upcoming releases. Avengers: Doomsday is directed by Anthony and Joe Russo and features a large ensemble cast that includes Robert Downey Jr., Chris Evans, Chris Hemsworth, Pedro Pascal, Paul Rudd, Anthony Mackie, Florence Pugh, Vanessa Kirby, Tom Hiddleston, Patrick Stewart, Ian McKellen and others.
Marvel Studios’ Avengers: Doomsday is scheduled to open in theaters on December 18, 2026.