CVS Expands Holiday Collectibles With Pokémon, Mini Brands, LEGO and KPop Demon Hunters
CVS Pharmacy is expanding its holiday toy and collectibles assortment for 2026, with Pokémon, Mini Brands, LEGO, Hello Kitty, Disney and KPop Demon Hunters among the brands highlighted in the retailer’s newly announced seasonal lineup. The collection began arriving in stores and online in early November as part of CVS Pharmacy’s broader holiday assortment, which includes toys, collectibles, beauty products, décor, stocking stuffers and personalized gifts.
One of the standout items named by CVS is the Pokémon Pikachu Puppertronic, an interactive toy built around the franchise’s most recognizable character. CVS included Pikachu among its featured interactive gifts for the season alongside other electronic pets and toys.
Mini Brands is also part of the holiday push through the Mini Brands Vinyl Player, which CVS specifically highlighted under its minis and collectibles category. The retailer says that section also includes LEGO play sets and toys, games and collectibles inspired by Hello Kitty, Disney, Pokémon and KPop Demon Hunters.
The holiday assortment continues a broader collectibles push at CVS. As CollectiblesNews.com reported in October, the retailer had already expanded its fall lineup with Pokémon Trading Card Game products leading a selection that included trading cards, blind-box collectibles, figures and other pop-culture merchandise. The new holiday collection shows CVS continuing to build on that strategy with an even wider mix of licensed toys and collectibles heading into the gift-buying season.
LEGO appears in several parts of the assortment. In addition to regular LEGO play sets, CVS is promoting a LEGO Advent Calendar as one of its holiday countdown products. Advent calendars from NeeDoh and The Grinch are also among the seasonal offerings.
Sensory collectibles are represented by products including the Candy Swirl NeeDoh Nice Cube, which CVS lists among its featured squishies and hands-on gifts.
The retailer is also introducing its first 2026 Holiday Catalog, which organizes gift ideas by recipient, occasion and price. Categories include gifts under $20, gifts for children, stocking stuffers under $5, holiday décor and treats. A printed version is being mailed during November, while a digital edition is also available.
CVS is simultaneously expanding Joyward, its exclusive seasonal brand that launched in November 2025. The company says the Joyward holiday assortment has grown by 75% in 2026, with new categories including plush toys, stocking stuffers, lights and gift wrap. Among the Joyward items highlighted for this season are a Sage Nutcracker, faux fur slippers and premium wrapping paper, along with decorative pillows, stockings, gift bags, tags, bows and boxes.
Holiday merchandise can be purchased in stores, through CVS.com or through the CVS Health app, with same-day delivery and buy-online-pick-up-in-store available on qualifying products.