PrizePicks Launches Digital Card Packs With $8.04M Cooper Flagg Rookie and $2.8M Pikachu Illustrator
PrizePicks is entering the trading card market with a new digital pack-opening product that gives users a chance to pull high-end physical sports and Pokémon cards, including an $8.04 million Cooper Flagg rookie patch autograph card and a Pikachu Illustrator valued by the company at more than $2.8 million.
PrizePicks Packs combines virtual pack openings with ownership of real physical collectibles. Users can open digital packs, then either sell a pulled card back for what PrizePicks describes as 100% of fair market value or have the physical card shipped directly to them. The biggest card available at launch is the 2025-26 Topps Chrome Update Cooper Flagg Rookie NBA Debut Patch Auto 1/1 graded PSA 10. PrizePicks lists an estimated value of $8.04 million and describes it as the most expensive basketball card featuring a single player and the most expensive debut patch card on record.
A 1998 Pokémon Japanese CoroCoro Comic Promo Holo Illustrator Pikachu graded CGC Mint 9 is another of the headline chase cards. PrizePicks assigns the card an estimated value of $2,806,271 and says fewer than 50 examples are known to exist. The card features artwork by Atsuko Nishida, the original designer of Pikachu.
Two additional NBA Debut Patch Autographs are also part of the launch inventory. A 2025-26 Topps Chrome Update Dylan Harper Rookie NBA Debut Patch Auto 1/1 graded PSA 9 carries an estimated value of $2.88 million, while a Kon Knueppel Rookie NBA Debut Patch Auto 1/1 graded PSA 10 is listed at an estimated $2.34 million. PrizePicks says both cards feature game-worn patches from the players’ debut games.
The company says all of those high-end cards can potentially be pulled from any PrizePicks Packs pricing tier rather than being limited exclusively to the most expensive packs. There are nine pack tiers ranging from $1 to $2,500, with basketball, football and Pokémon categories available at launch. PrizePicks says each tier displays the chances of pulling higher-value cards, with the odds improving as the price of the pack increases.
“Packs is exactly what PrizePicks is about: building engaging experiences our customers want, in a responsible way,” said Mike Ybarra, CEO of PrizePicks. “We’re huge sports fans, and many of us collect cards. Purchasing physical packs isn’t the easiest process, so we built a seamless way to collect based on customer feedback. Packs gives both casual fans and collectors direct access to rare, premium sports and Pokémon cards that were previously out of reach because of price tags and auction restrictions. We always want to push the sports entertainment experience forward and that is exactly what we are doing with the launch of Packs.”
The product is available in all 50 states and Washington, D.C., according to PrizePicks. The company says the digital format is intended to simplify the process of buying and opening card packs while still giving collectors the option to take physical possession of the cards they pull. PrizePicks is also bringing its existing customer protection systems into the new product. The company says Packs includes age restrictions, Know Your Customer financial protocols, exclusion lists and mandatory deposit limits. PrizePicks says it invests more than $50 million annually in its Responsible Use program.
The launch puts PrizePicks into a part of the collectibles market that has increasingly blended digital pack-opening experiences with physical card ownership. Rather than opening a sealed physical box, users see their result digitally and can then choose whether to sell the card back or request shipment.
PrizePicks Packs are available now with basketball, football and Pokémon packs priced from $1 to $2,500.