Target Mewtwo Promo Cards Hit eBay Within Hours of Pokémon 30th Anniversary Event

It did not take long for one of the most sought-after giveaways from Target’s Pokémon 30th Anniversary Celebration to reach the secondary market. As CollectiblesNews.com reported ahead of Sunday’s event, Target was holding a Pokémon 30th Anniversary Celebration at participating stores with activities, giveaways and reports that a special 30th Anniversary Mewtwo card would be distributed to a limited number of attendees. By Sunday afternoon, copies of that Mewtwo promo were already appearing on eBay and other resale platforms as collectors across the country reported long lines, limited quantities and very different experiences from one location to another.

The card features Mewtwo with Pokémon’s 30th anniversary branding and the “What’s Your Favorite?” logo. Target promoted its September 27 event as a family-friendly celebration featuring a draw-your-own Pokémon TCG card activity, themed photo opportunities and giveaways while supplies lasted, but the retailer’s public event page did not specifically identify Mewtwo as one of those giveaways. Reports before the event indicated that participating locations would receive a limited supply of the promos, and Sunday’s attendee reports confirmed that at least some stores distributed them.

Demand was apparent well before the official noon start. Collectors reported lining up hours in advance at some locations, and one attendee in Georgia said they received ticket No. 100 after arriving only about 20 minutes before noon, with the store reportedly issuing 102 tickets. Other collectors described lines forming early in the morning, while reports suggested individual stores handled the promotion differently, including differences in when tickets were distributed and how many Mewtwo cards customers received.

The resale activity followed just as quickly. Completed eBay searches for “Target Mewtwo card” were already showing sales Sunday, demonstrating how rapidly some of the promos moved from Target stores to the secondary market. Social media posts also showed collectors discussing listings that appeared shortly after the event began, with some criticizing the speed at which cards intended as giveaways were being flipped for profit.

The rush created additional frustration because Target had promoted the afternoon as a family event. Several parents and collectors reported arriving to find large lines dominated by adult attendees, while others said their stores ran out of products or activity materials before everyone could participate. Experiences varied significantly by location, however, with other families reporting that they were able to receive the Mewtwo card and take part in the planned activities without major problems.

There is also an important consideration for anyone watching the card’s early secondary-market price. The initial Target distribution represents only the first wave of availability, and additional copies entering the market could quickly affect what buyers are willing to pay. That makes Sunday’s completed eBay sales an early snapshot of demand rather than an established long-term value for the promo. Currently, most Target Mewtwo cards appear to be selling in the $20 range with some going for more and others going for less.