Toys“R”Us Says More Than 160 Standalone U.S. Stores Are Now Open

Toys“R”Us says more than 160 standalone stores are now open across the United States, bringing the retailer’s rapid 2026 expansion to the level it was targeting when it announced plans in September to add 120 new locations before the holiday shopping season. The company is also preparing to open another high-profile store at New York City’s Grand Central Terminal, where a grand opening celebration is scheduled for November 20.

The nationwide expansion is being carried out in partnership with Go! Retail Group and represents a major increase in the number of dedicated Toys“R”Us stores available to shoppers and collectors around the country. The standalone locations supplement the Toys“R”Us shops already operating inside Macy’s stores nationwide, giving the brand a significantly larger physical retail presence heading into Black Friday and the holiday season.

The latest announcement follows the expansion plan CollectiblesNews.com reported on September 17. At the time, Toys“R”Us said it was preparing to open 120 new standalone stores through Go! Retail Group, which was expected to bring its U.S. standalone footprint to approximately 160 locations for the holidays. The company now says more than 160 standalone stores are open, showing how quickly that rollout has moved from announcement to operating locations.

Collectors were a notable part of the September expansion announcement, with Toys“R”Us highlighting Pokémon, Hot Wheels, LEGO, Barbie and other major brands as part of its merchandise mix. That focus continues at the new Grand Central Terminal store, which the company says will carry toys, collectibles and gifts from LEGO, Barbie, Hot Wheels, Pokémon, KPop Demon Hunters and other brands and entertainment properties. Located at 89 East 42nd Street in Manhattan, the Grand Central store is being positioned for commuters, tourists, gift buyers and collectors passing through one of New York City’s best-known transportation hubs. Toys“R”Us will hold its grand opening celebration there November 20 at 10 AM, with an appearance by Geoffrey the Giraffe and a special giveaway planned for the first 50 customers in line. The company did not identify the giveaway item in its announcement.

“Opening 120 new standalone stores across the country in just a few months is an incredible achievement for Toys”R”Us, and we’re thrilled to build on that momentum with a new store at New York City’s iconic Grand Central Terminal,” said Jamie Uitdenhowen, Executive Vice President of Toys”R”Us at WHP Global. “With over 1,800 stores in more than 37 countries, we’re bringing Toys”R”Us to customers wherever they live, shop and travel, and there’s no better time to do that than the holiday season.”

“From communities across the country to the heart of Manhattan, we’ve worked to bring the excitement of Toys”R”Us to more shoppers than ever before,” added Gideon Schlessinger, CEO of Go! Retail Group. “There’s something special about walking into a Toys”R”Us store during the holidays, and we look forward to welcoming customers into our new stores this season.”

The September announcement also outlined plans for some locations to go beyond traditional retail. Select stores were expected to include Creator Studios where toy companies, influencers and other creators could reveal products, create content and hold launches and special events.

Beyond its U.S. expansion, Toys“R”Us says the brand now operates through more than 1,800 stores and e-commerce businesses in more than 37 countries and generates more than $2 billion in annual retail sales globally. The company is owned by WHP Global, while Go! Retail Group operates the new U.S. standalone rollout.