Ocean Spray and PopUp Bagels Launch Mini ‘Bagel Waders’ Collectible for Cranberry Orange Butter Return
Ocean Spray and PopUp Bagels are bringing back their cranberry collaboration for a second year, and this time there is a small collectible attached to the launch. Beginning November 12, PopUp Bagels locations nationwide will offer a new Cranberry Orange Butter made with Ocean Spray sweetened dried cranberries, orange notes and a hint of cinnamon. The limited-time spread will be available through November 26.
To celebrate the release, Ocean Spray has created miniature “Bagel Waders,” tiny versions of the waders worn by its farmers during cranberry harvest season. The novelty collectible is designed to fit a single PopUp Bagel and can also be clipped onto a bag as a charm, used as a keychain or hung as a holiday ornament. Only the first 37 guests at participating PopUp Bagels locations on November 12 will receive one of the mini Bagel Waders, while supplies last, giving the unusual promotional item a built-in scarcity factor.
The collectible takes one of Ocean Spray’s most recognizable visual elements and turns it into a physical piece of branded memorabilia. Rather than simply using the cranberry-harvest imagery in advertising, the company has recreated the farmers’ waders in miniature form for fans to keep after the food promotion ends.
The Cranberry Orange Butter itself is an updated version of the Cranberry Butter introduced through the partnership last year. Ocean Spray says customers continued asking about the original after it left the menu, prompting its return with the addition of orange and cinnamon.
“At Ocean Spray, we’re always looking for new ways to showcase the versatility of cranberry and bring our brand to life in playful, unexpected places,” said Eliza Sadler, Head of Brand Elevation at Ocean Spray. “We’re excited to partner with PopUp Bagels again to introduce a new Cranberry Orange Butter, create a little bog-inspired fun with our Bagel Waders and give fans another delicious way to enjoy cranberry beyond the holidays. When we find partners who share our maverick spirit of creativity and fun, it opens up new opportunities to connect with consumers in memorable ways.”
“This one tastes like Thanksgiving morning,” said Adam Goldberg, founder of PopUp Bagels. “People were still asking us about our cranberry butter long after it came off the menu last year, so we knew we had to bring it back. Cranberry, orange and cinnamon are all flavors you think of around the Thanksgiving table, but who says you have to wait until dinner?”
The collaboration will also expand beyond PopUp Bagels in New York City. From November 12 through November 26, Fairfax at 234 W. 4th St. will serve two limited-time menu items with Ocean Spray Cranberry Sauce: a Duck Confit Turkey PopUp Bagel Sandwich and a Homemade Sausage PopUp Bagel Sandwich.
The Ocean Spray x PopUp Bagels Cranberry Orange Butter will be available nationwide from November 12 through November 26, while the mini Bagel Waders will be distributed November 12 while supplies last.