M&M’S Launches Limited-Edition Holiday Movie Packs Inspired by Elf, Christmas Vacation and A Christmas Story
M&M’S is giving its holiday packaging a movie makeover for 2026, launching six limited-edition Holiday Blend pack designs inspired by Elf, National Lampoon’s Christmas Vacation and A Christmas Story. The new collection was created with Warner Bros. Global Consumer Products and pairs the brand’s traditional red and green holiday candies with artwork inspired by characters and memorable moments from the three films.
M&M’S is offering the Holiday Blend in both milk chocolate and peanut varieties. Across the assortment are six different limited-edition package designs, with the company highlighting Buddy the Elf, Ralphie and Clark Griswold among the characters represented. M&M’S describes the packages as collectible designs, and the assortment is available only while supplies last. The packages are available now at retailers nationwide, although M&M’S says individual pack availability and pricing may vary by retailer.
The movie connection extends beyond the packaging. Customers who purchase three participating M&M’S Holiday Blend packs in a single transaction between November 1 and December 31 can qualify for a digital movie offer. After submitting an image of the receipt and receiving approval, qualifying U.S. customers will receive a Fandango Stream promo code that can be used to choose one of the three featured films: Elf, National Lampoon’s Christmas Vacation or A Christmas Story.
The selected movie can then be downloaded or streamed through a free Fandango account. M&M’S says the offer is limited to one reward per receipt submission and no more than three codes per household. Codes expire January 31, 2027.
“One of the greatest joys of the holidays is making memories together, and few traditions bring people together like enjoying our M&M’S Holiday Blend candies and revisiting the holiday movies we love,” said Allison Miazga-Bedrick, VP Marketing, Seasonal Portfolio, Mars Snacking. “With this new twist on our M&M’S Holiday Blend Collection, we’re bringing the fun and nostalgia of these iconic holiday films to the snack aisle, giving fans a colorful way to celebrate their favorite holiday moments in a way only M&M’S can.”
Mars is also using the movie themes across its holiday recipe promotion, with ideas including milk-and-cookie cups tied to Elf, eggnog cookies inspired by Christmas Vacation and popcorn snowballs connected to A Christmas Story. The limited-edition packs continue M&M’S push into licensed entertainment collaborations, this time using seasonal packaging as the main collectible element rather than introducing a separate figure or piece of merchandise.
The six Holiday Blend designs are available now at participating retailers nationwide while supplies last.