BE@RBRICK HEROES Brings MEDICOM TOY Collectibles to Steam

MEDICOM TOY’s BE@RBRICK collectibles are making the jump into video games with BE@RBRICK HEROES, an officially licensed PC title scheduled to launch on Steam on November 30. Publisher ON UNIVERSE NEVADA INC announced that the game’s Steam store page is now live, allowing players to add BE@RBRICK HEROES to their wishlists ahead of release. The game transforms the familiar BE@RBRICK figures into playable characters inside an interactive world built around exploration, character progression, cooperative play and arcade-style competition.

Created by Japan’s MEDICOM TOY, BE@RBRICK has grown into a globally recognized art-toy brand through its distinctive bear-shaped figures and collaborations with artists, designers and international brands. BE@RBRICK HEROES takes that physical collectible identity and uses it as the foundation for a new digital experience. Players will be able to explore different environments, develop their characters and participate in challenges with other players. One of the central modes is HEROES CAMP, which features obstacle-based challenges and multiplayer competition.

Before the full Steam launch, HEROES CAMP will make its public debut at DesignerCon 2026 in Las Vegas from November 13 through November 15. Visitors to the event at The Expo at World Market Center will be able to play the game and participate in on-site tournaments. The DesignerCon appearance also adds a physical collectibles component to the launch. Attendees will have opportunities to receive event-exclusive merchandise including stickers, keycaps and phone grips, while BE@RBRICK figures will also be available as prizes.

The biggest prize is tied to the HEROES CAMP tournaments. ON UNIVERSE says winners of tournaments held every hour at DesignerCon will have the opportunity to take home a BE@RBRICK 1000% figure. That creates a direct connection between the new video game and the physical collectibles that inspired it. Rather than simply using the BE@RBRICK name and visual style for a digital release, the DesignerCon launch event will put actual figures into the hands of players competing inside the BE@RBRICK HEROES world.

BE@RBRICK figures have long crossed between toys, art and pop culture, with different sizes and collaborations creating a collecting ecosystem around the same basic character form. The upcoming PC game represents another extension of that concept, turning the figures themselves into interactive characters.

BE@RBRICK HEROES is scheduled to launch worldwide on Steam on November 30.