Swig x Liquid Death Color-Changing Halloween Cup Sells Out in 48 Hours
A Halloween collaboration between Swig and Liquid Death has produced a quick sellout, with the promotion’s limited-edition color-changing collectible cup disappearing just 48 hours after its debut. The two beverage brands launched their first collaboration on October 26 with Blood Thirsty, a limited-time drink originally served in an exclusive 20-ounce cup designed to change appearance when filled with a cold beverage.
While the drink brought the two brands together, Swig says the cup quickly became the focus of the release. Fans began sharing photos and videos of the color-changing cups across social media within hours of the launch. By 48 hours later, Swig says the entire supply of collectible cups had sold out.
“When we connected with Liquid Death, we knew this was an iconic beverage moment waiting to happen, and we had to move fast,” said Alex Dunn, CEO of Swig. “Both brands have incredibly passionate fan bases, and we knew we could create something unexpected together. Seeing fans embrace the collaboration and sell out the collectible cups in just 48 hours has been incredible.”
Swig did not disclose how many of the limited-edition cups were produced, making it difficult to put the speed of the sellout into the context of an exact production run. The company did make clear, however, that the cups are gone and will not be available for the remainder of the promotion.
The Blood Thirsty drink combines Liquid Death’s Blood Zero Energy with raspberry purée, vanilla, fresh lime and vanilla cream. The collaboration was designed specifically for Halloween, with the color-changing cup adding a physical collectible to the limited-time menu release. The fast sellout follows a pattern that has become increasingly common with restaurant and beverage collaborations. A temporary menu item may draw customers in, but exclusive cups, glasses and other branded merchandise can take on a life of their own once fans begin sharing them online.
The Swig x Liquid Death collaboration is not completely finished despite the collectible cup selling out. Blood Thirsty will remain available at participating Swig locations through October 31 while supplies last. Customers ordering it now will receive the drink in a standard Swig cup rather than the sold-out Halloween collectible.