Pepsi and Off Season Launch 15 Collectible Mini NFL Puffer Jackets for Soda Cans
Pepsi is dressing up its cans for football season with a new line of miniature NFL puffer jackets created with Off Season, the sports-fashion brand founded by Kristin Juszczyk and Emma Grede. The Pepsi x Off Season Mini NFL Puffer Can Jackets are scaled to fit 12-ounce Pepsi cans and come in 15 different team designs. Each one uses official NFL team colors and logos along with working zippers, sleeves and custom patches inspired by Off Season’s full-size outerwear. They are also functional, with Pepsi saying the miniature jackets are designed to help keep cans cold while making them more comfortable to hold.
The 15 collectible styles represent each of Pepsi’s NFL team partners: the Buffalo Bills, Cincinnati Bengals, Dallas Cowboys, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, Minnesota Vikings, New England Patriots, New York Giants, New York Jets, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Tampa Bay Buccaneers and Washington Commanders.
The collaboration takes Off Season’s signature NFL puffer design and shrinks it down into something closer to a collectible can accessory. “The puffer jacket is where Off Season began, and I had this idea to take our signature design and turn it into something completely unexpected,” said Kristin Juszczyk, Founder and Chief Creative Officer of Off Season. “I enjoy a Pepsi at every game, so getting to partner with the brand to bring my vision to life was a perfect match. After all, there’s no better-tasting beverage to fill our miniature puffer can jackets. I can’t wait for fans to get their hands on them.”
The mini puffers are not being offered as a conventional retail product. Instead, fans can try to get one through the Pepsi x Off Season Can Jacket Sweepstakes, which runs through November 30, or at select stops on the Pepsi x Off Season Tailgate Tour. Pepsi describes the jackets as complimentary prizes rather than listing a retail price.
The tour begins October 19 outside Levi’s Stadium when the San Francisco 49ers play the Washington Commanders. It then heads to Lincoln Financial Field on November 8 for the Philadelphia Eagles game against the New York Giants, followed by a November 25 stop at SoFi Stadium for a Los Angeles Rams game. Fans attending those games will have a chance to pick up the mini jackets in person while supplies last.
The release creates a 15-piece NFL set built around a format that is considerably different from the usual team merchandise. The working zippers and sleeves give the mini jackets more detail than a standard foam can cooler, while the individual logos, colors and patches distinguish each team version. The promotion is the first collaboration between Pepsi and Off Season and is part of Pepsi’s season-long “Tailgating Deserves Pepsi” campaign. Pepsi is the Official Soft Drink of the NFL and currently partners with the same 15 teams represented in the mini puffer collection.
The Pepsi x Off Season Can Jacket Sweepstakes is open through November 30, while the first in-person giveaway takes place October 19 outside Levi’s Stadium.