Hardee’s Brings Back Bubba Wallace No. 23 Collectible Die-Cast With 23XI Racing Partnership Renewal
Hardee’s is extending its partnership with Bubba Wallace and 23XI Racing, and the renewed deal is bringing back one of the more tangible pieces of the collaboration for NASCAR collectors: an exclusive No. 23 Hardee’s die-cast car. The restaurant chain announced a new multi-year agreement with 23XI Racing, continuing as a primary partner of Wallace and the No. 23 Toyota Camry XSE. Hardee’s branding will appear on Wallace’s car at select races and will remain on the No. 23 team’s uniforms and equipment throughout the season, as well as on Wallace’s firesuit.
To celebrate the renewal, Hardee’s is offering My Rewards members a complimentary No. 23 Hardee’s collectible die-cast car with any qualifying purchase of $15 or more at participating locations. The promotion began October 8, Wallace’s birthday, and runs through November 10 while supplies last. The offer can be redeemed through the Hardee’s app or order.hardees.com, or inside participating restaurants by scanning the offer in the app. Hardee’s limits the promotion to one redemption per registered My Rewards member per day, and it is not available through third-party vendors or delivery partners.
The collectible is a continuation of a promotion from the first year of the Hardee’s and 23XI Racing partnership. That collaboration included the Bubba Wallace Full Throttle Meal, featuring Wallace’s favorite Hand-Breaded Chicken Tenders along with an exclusive No. 23 Hardee’s collectible die-cast car. Hardee’s said Bubba-themed digital offers became some of the most successful offers among its My Rewards members during the partnership’s first year.
“Hardee’s has a proud history in NASCAR, and we are thrilled to continue our partnership with 23XI Racing and Bubba Wallace,” said Alisa Gmelich, President of Hardee’s. “Bubba embodies the passion, determination and authenticity that make NASCAR so special, and we look forward to creating even more meaningful experiences alongside 23XI for fans while building on the momentum of this partnership for years to come.”
Hardee’s is also an official NASCAR partner under a separate multi-year agreement announced earlier this year. The complimentary Bubba Wallace No. 23 Hardee’s collectible die-cast promotion runs through November 10 at participating Hardee’s restaurants while supplies last.