Hasbro Launches Marvel Spidey SuperRollers With Vehicles, Character Packs and Web-City Playset

Hasbro has launched a new preschool-focused Marvel toy line inspired by Disney Jr.’s “Marvel’s Spidey and his Amazing Friends,” expanding the franchise into a vehicle-based format with character cars, multipacks and a larger playset. The new Marvel SuperRollers line is available now through major retailers nationwide and combines familiar characters from the animated series with small rolling vehicles designed for children ages 3 and up.

At the center of the lineup is the Marvel Spidey and His Amazing Friends SuperRollers assortment. Each 2.2-inch vehicle comes with a character permanently attached and features free-rolling wheels for racing and imaginative play. The assortment includes Spidey, Ghost-Spider, Miles “Spin” Morales, Green Goblin and Doc Ock. Each is sold separately.

Hasbro is also offering the SuperRollers Action Hero Pack. The multipack includes Spidey, Ghost-Spider, a Cloaking Power version of Miles “Spin” Morales, Jeff the Land Shark and Green Goblin. Jeff’s inclusion should make the set especially noticeable among Marvel fans. The character has developed a following well beyond children’s merchandise in recent years, and his appearance gives the pack a character that is less common than the core Team Spidey lineup.

Hasbro is also giving the series a larger centerpiece with the Marvel Spidey and His Amazing Friends SuperRollers Web-City Playset. The playset offers 360 degrees of play and includes two vehicle ramps, a breakaway wall and a web jump. It comes packaged with two SuperRollers vehicles featuring Spidey and Green Goblin, allowing kids to use the set immediately without needing to purchase additional cars.

The design follows the look of the Disney Jr. series rather than the more realistic styling often seen in Marvel Legends or other collector-focused Hasbro lines. That gives SuperRollers a distinct identity aimed at younger Marvel fans while still building around recognizable characters and vehicles that can be collected across the assortment.

Hasbro is positioning SuperRollers as both a vehicle line and part of a broader preschool Marvel collection that includes figures, playsets, role-play items and other toys. All three SuperRollers products are available now at major retailers, with individual assortment characters and other items subject to availability.