Target Names 50 Must-Have Holiday Toys With Pokémon, LEGO, Mini Brands and More Collector Favorites
Target has released its 2026 Bullseye’s Top 50 Must-Have Toys list, and collectors will find plenty of familiar names among this year’s holiday picks, including Pokémon, LEGO, Mini Brands, MrBeast Lab, Hot Wheels, Super Mario and Toy Story. More than half of the 50 toys on Target’s list are exclusive to the retailer, giving this year’s roundup a heavier focus on store-specific releases. Target says the list was assembled by its toy merchants based on current brands, trends and play patterns, with prices starting at $4.99. The retailer is also highlighting more than 1,000 toys under $10 across its broader holiday assortment.
One of the more collector-friendly categories is “Squish, Stretch and Surprise,” which includes the Mini Brands Mini Vinyls Playset Series 1 and Mini Brands Mini Vinyls Capsule Series 1, along with the Target-exclusive MrBeast Lab Mega-Tech Mystery Pack. Target is also featuring an exclusive Hatchimals Hello Kitty Bloomables, continuing the retailer’s push toward mystery, collectible and character-driven toys.
LEGO collectors have a pair of Target exclusives on the list. The LEGO Star Wars Up-Scaled Darth Vader Minifigure and LEGO Christmas Stocking are both included in the “Make, Build and Discover” section. Pokémon also appears prominently through the Pokémon Toniebox 2 Starter Set and Pokémon Pikachu Puppetronic.
Nintendo and character collectors are represented as well. The list includes the Nintendo Switch 2, a Target-exclusive Super Mario Movie 8-inch Chomping Wonder Bowser Jr. Action Figure and the Super Mario Galaxy Movie Hatchin’ Yoshi Interactive Egg. Disney and Pixar fans will also find the Target-exclusive Toy Story RV Friends six-figure set among the retailer’s action-oriented picks.
Hot Wheels is part of the lineup through the Hot Wheels City Ultimate T-Rex Garage with two cars, while Monster Jam is represented by the Monster Jam Monster Motors Rev Up Raceway Playset. Those products sit alongside a broader mix of dolls, role-play items, sensory toys and interactive figures.
Target is also using the holiday list to launch a special-edition Gigglescape St. Jude bear in tan and pink versions. The bears are exclusive to Target, and the company says it will donate $3 to St. Jude Children’s Research Hospital for every bear purchased between November 1, 2026 and January 2, 2027. The bears are listed as coming soon, so Target has not yet provided product links for them.
The full Bullseye’s Top Toys list is part of Target’s largest digital Holiday Kids Catalog yet, which includes nearly 500 items along with interactive content, video reviews and toy demonstrations. The catalog and Top 50 list are available now through Target’s website and app, with featured products also being promoted in stores throughout the holiday season.