BrownDust2 and Beard Papa’s Launch Halloween Collaboration With Limited-Edition Collectibles

BrownDust2 is teaming up with Beard Papa’s for a Halloween collaboration that will bring character-inspired cream puffs, limited-edition collectibles and in-game rewards to participating locations across the United States beginning October 9. The promotion centers on BrownDust2 characters Zenith and Wilhelmina, each of whom is getting a limited-time dessert. The Zenith Puff features pumpkin spice custard inside a cinnamon-topped éclair, while the Wilhelmina Puff combines vanilla custard, white chocolate and vanilla Oreo cookie crumble in an éclair. The collaboration runs through November 9.

Collectors will want to look for the special BrownDust2 6-Pack Combo Gift Set. The package includes one Zenith Puff, one Wilhelmina Puff, one Chocolate Puff, one Cookies & Cream Puff and two Original Cream Puffs. More importantly for BrownDust2 fans, each set comes with limited-edition merchandise featuring Wilhelmina and Zenith, including acrylic character standees, character can badges and a sticker sheet. An exclusive in-game reward code is also included, with all of the extras available while supplies last.

Even customers who do not purchase the six-pack will have a chance to take something from the collaboration back into the game. Every purchase at participating Beard Papa’s locations during the promotion will come with a free BrownDust2 code card while supplies last. Each card contains a unique code that can be redeemed for in-game rewards.

The collaboration will also include two Halloween “Meet & Treat” events built around Wilhelmina and Zenith. Fans will be able to meet cosplay talent portraying the characters, take photos and participate in a Spin the Wheel activity for a chance to receive limited-edition BrownDust2 x Beard Papa’s merchandise. The first event will be held October 17 at Beard Papa’s Little Tokyo in Los Angeles, followed by an October 24 event at Beard Papa’s Katy Asiantown in Katy, Texas. Both events run from noon to 5 PM local time.

Fans who cannot make it to either event will still have another opportunity to pick up BrownDust2 merchandise. A nationwide sweepstakes will award special themed prize packs to 10 winners during the collaboration.

Beard Papa’s Marketing Director Mark Nathan said the company wanted the partnership to go beyond simply putting game characters on its cream puffs, combining the themed desserts with collectibles, Halloween events and experiences that fans can enjoy together. NEOWIZ said the collaboration also gives its North American audience another way to interact with BrownDust2 outside the game itself.

The BrownDust2 x Beard Papa’s promotion begins October 9 and continues through November 9 at participating U.S. locations.