Squishmallows Teams With VANDYTHEPINK for Limited-Edition ComplexCon Capsule

Jazwares is bringing Squishmallows into the streetwear world with a new collaboration with VANDYTHEPINK, launching a limited-edition capsule of plush and apparel at ComplexCon Los Angeles. The Squishmallows x VANDYTHEPINK collection debuts October 3 at ComplexCon 2026 and will include specially designed plush, apparel, hats and tote bags. According to Jazwares, the collaboration marks the first time an artist has reimagined Squishmallows character Cam the Cat within their own creative style, giving one of the brand’s most recognizable characters a distinctly VANDYTHEPINK look.

“For this collaboration, we wanted to bring the VANDYTHEPINK world into Squishmallows in our own way,” said Junghoon “Vandy” Son, founder and creative director of VANDYTHEPINK. “We focused on making it feel playful and unexpected, from the characters and products to the customization experience. We’re excited to finally bring everything together at ComplexCon and let people experience it in person.”

The collaboration extends beyond the products themselves, with Jazwares creating an interactive space at ComplexCon where visitors will be able to shop the collection, take photos and customize select items from the release. Anyone making a purchase at the collaboration space will receive a complimentary custom ID card. Customers who buy the Squishmallows x VANDYTHEPINK plush toy set will also receive a complimentary tote bag that can be personalized at an on-site heat-press station using exclusive graphics. The same customization element will be available for buyers of the collaboration T-shirt, who will be able to choose from a selection of heat-press graphics for their shirt.

“ComplexCon is a culture-shaping event where some of the most influential brands and creators come together, making it an ideal stage for Squishmallows and VANDYTHEPINK to unveil this exclusive product and fashion capsule,” said Gerhard Runken, Chief Brand Officer at Jazwares. “With VANDYTHEPINK, we’ve created an authentic tribute to streetwear culture, combining collectibles, interactive experiences, and customizable moments that invite fans to engage with Squishmallows in an entirely new way.”

VANDYTHEPINK was founded in 2017 by Son and grew out of his custom design work before expanding into a broader streetwear label. The brand has become known for playful reinterpretations of familiar imagery, making the partnership with Squishmallows a natural fit for a capsule built around character design and collectible products.

The collaboration also arrives as Squishmallows continues to expand well beyond its core plush line. Jazwares says more than 590 million Squishmallows plush units have been sold worldwide since the brand launched in 2017, with the company increasingly using collaborations and new product categories to extend the brand into fashion and other areas of pop culture.

The Squishmallows x VANDYTHEPINK collection launches October 3 at ComplexCon Los Angeles.