Panini Launches TikTok Shop With Exclusive 2026 FIFA World Cup Prizm Breakaway Box
Panini America is expanding into TikTok Shop, and it is kicking off the launch with an exclusive 2026 FIFA World Cup Prizm product built specifically for the platform. The company will debut its TikTok Shop with a live shopping event on Wednesday, September 23 from 1 p.m. to 3 PM ET, hosted by NFL legend Chad “Ochocinco” Johnson and Kay Adams.
The event will stream through Panini America’s TikTok profile and will introduce the Panini Prizm FIFA World Cup 2026 Breakaway box, a special-edition release that will be available exclusively through Panini’s TikTok Shop. The product includes cards representing all 48 countries in the 2026 FIFA World Cup field and brings several familiar Prizm chase elements into the Breakaway format.
Among the inserts are National Landmarks, Alter Ego, Manga and Color Blast, along with a new National Heroes autograph insert. Each box will also contain Breakaway-exclusive parallels. Blue and Red Breakaway Prizm cards and Lavender Breakaway Prizm cards will be part of the product, while numbered Prizm Breakaway parallels will be limited to 75 copies.
On average, each TikTok-exclusive box will include one autograph, one Silver insert, nine additional inserts or insert parallels, four numbered base parallels, one Silver base card and five Blue and Red base parallels.
The autograph checklist brings together current international stars and some of the biggest names in World Cup history. Panini specifically names Erling Haaland, Kylian Mbappe and Florian Wirtz among the active players included, while Pelé, Diego Maradona and Franz Beckenbauer headline the legendary names. Those signatures can be found across inserts including Quad Signatures, Signature Moments and National Heroes. Panini is also introducing a new Signatures insert featuring members of the 1994 United States FIFA World Cup team.
“TikTok Shop provides an exciting new way to bring the Panini experience directly to collectors and fans,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “It is a dynamic new destination where fans can discover and connect with Panini and our products. We are also excited to offer a TikTok-exclusive Panini Prizm World Cup 2026™ Breakaway box that will be a must have for fans and collectors.”
The Prizm FIFA World Cup 2026 Breakaway box will remain available through Panini’s TikTok Shop after the live event while supplies last. Panini says the shop will also carry a curated selection of other products, with additional TikTok-exclusive releases planned in the coming months.
The Panini TikTok Shop launch event begins September 23 at 1 PM ET, with the exclusive World Cup Prizm Breakaway boxes available during the livestream and afterward while inventory remains.