Hasbro Unveils New G.I. Joe and Marvel Legends Exclusives for Target’s Fall Geek-Out
Hasbro is adding three new exclusives to Target’s Fall Geek-Out, including a two-figure G.I. Joe Classified Series set, the Marvel Legends debut of Cypher and a new Spider-Man figure based on the final suit seen in Spider-Man: No Way Home. All three releases go up for pre-order exclusively at Target on September 18 at 9 AM ET.
Leading the group is the G.I. Joe Classified Series #223 Ninja Force Snake Eyes & Kim “Jinx” Arashikage two-pack, priced at $59.99 and scheduled to arrive in October 2026. The set brings both characters into the Classified Series with 6-inch-scale styling, extensive articulation and a hefty assortment of accessories. Hasbro is packing 21 character-inspired pieces into the box.
Snake Eyes comes with an alternate wolf-masked head, two nunchuks, two claws, a knife, two swords, a scabbard and three additional weapon accessories. Jinx gets a bow and arrow, quiver sheath, two swords, two alternate hands, an alternate head and raven mask, along with a removable feather shawl.
The pair draws directly from the colorful Ninja Force era of G.I. Joe, giving Hasbro another opportunity to revisit a distinctive corner of the brand while translating the designs into the more detailed Classified Series format. The Snake Eyes and Jinx set will be exclusive to Target.
Marvel Legends is getting two exclusives of its own. Cypher finally joins the line with a 6-inch-scale figure based on Doug Ramsey’s appearance in Marvel’s New Mutants and X-Men comics. The mutant’s unusual ability allows him to understand and translate virtually any language, but Hasbro has also equipped the figure for something considerably more visual on the shelf. Cypher comes with a Techno-Organic sword and four alternate hands for five accessories in total.
The figure features a fully articulated head, arms and legs and carries a suggested retail price of $27.99. The Marvel Legends Cypher figure is scheduled for release in fall 2026.
The third reveal returns to Spider-Man: No Way Home. Hasbro’s latest Marvel Legends Spider-Man recreates the red-and-blue suit Peter Parker wears at the very end of the movie, after the events that leave the world with no memory of his identity. It is a costume that only appears briefly on screen, but its more traditional red-and-blue design immediately stood out when No Way Home reached theaters.
Hasbro’s 6-inch-scale version features full articulation and comes with three accessories: an alternate partially masked head and two alternate hands. The figure will retail for $27.99 and is expected in fall 2026. The Spider-Man: No Way Home Marvel Legends figure will also be available only through Target.
The three Hasbro releases are part of Target’s Fall Geek-Out, the retailer’s recurring event built around new and exclusive action figures, toys and pop-culture merchandise. The timing will be the same for all three Hasbro exclusives: pre-orders open September 18 at 9 AM ET.