Dana White Pays $1.5 Million for Charity Ram Trucks as Barrett-Jackson Las Vegas Nears $36 Million in Sales

Dana White made one of the biggest purchases of Barrett-Jackson’s return to Las Vegas, spending $1.5 million on a pair of custom Ram trucks sold for charity. The two vehicles were offered together on September 11 and included the first retail-production 2027 Ram 1500 Rumble Bee SRT pickup and a custom 2005 Dodge Ram 1500 SRT-10. White placed the winning bid, with the entire $1.5 million hammer price being split between Folds of Honor and the UFC Foundation. Barrett-Jackson waived all fees and commissions on the charity sale.

The trucks were part of a collaboration between Ram, UFC and RealTruck and were described as championship-style, one-of-one builds. White’s purchase was only one of several high-dollar results during the September 10-12 auction at the Las Vegas Convention Center.

The top non-charity sale was a 2019 Ford GT Lightweight Carbon Series that brought $968,000. A 2025 Porsche 911 GT3 RS Weissach followed at $495,000, while a custom 1962 Chevrolet Corvette convertible sold for $456,500. Other notable results included a 1967 Ford Mustang Eleanor Widebody Licensed Carbon Edition at $440,000, a 1970 Ford Mustang Boss 429 at $429,000 and a 2022 Ford Mustang Shelby GT500KR Widebody at $423,500.

In all, Barrett-Jackson sold 593 collectible vehicles for close to $35 million during the three-day event. Automobilia added another $1.15 million, bringing total auction sales to nearly $36 million. Barrett-Jackson said 250 pieces of automobilia crossed the block, all at no reserve.

The top automobilia sale was a 1958 Seeburg Model 201 jukebox at $57,500. A 1923 Gilmore Oil Rapid Dayton gas pump sold for $41,400, while a 1952 Mobilgas porcelain animated neon sign brought $35,075.

There were several celebrity and historically connected vehicles in the auction as well. A custom 1971 GMC Jimmy consigned by singer-songwriter Edie Brickell sold for $88,000. A 1951 Cadillac Series 62 Royal Parade convertible originally built by General Motors for Princess Elizabeth before she became Queen Elizabeth II sold for $220,000.

Barrett-Jackson called the event its second most successful Las Vegas auction. The company also used the weekend to preview two vehicles headed for its 2027 Scottsdale Auction. One was the final Toyota GR Supra MkV Final Edition, donated by Toyota to benefit Reach Out WorldWide, the disaster-relief organization founded by the late Paul Walker and now led by his brother Cody Walker. The other was a 2006 Maybach 57 formerly owned by Elizabeth Taylor, which Barrett-Jackson said was her final vehicle and has only 7,200 actual miles.

Dana White’s $1.5 million bid on the two Ram trucks pushed Barrett-Jackson’s lifetime charitable fundraising above $173 million while sending both one-of-one builds home with the UFC president and CEO.