BEYBLADE X Teams With NFL for New AFC and NFC Collab Tops

Football season is getting a BEYBLADE twist. Hasbro and the NFL have teamed up for a new BEYBLADE X collaboration built around the league’s AFC and NFC conferences, giving fans a way to customize their Tops with the logo of any NFL team.

The new BEYBLADE X and NFL AFC and NFC CX Tops set is available now through Amazon for $34.99, with a Target release planned for spring 2027.

Inside the multipack are two right-spinning, TakaraTomy-designed CX Tops, one inspired by the AFC and the other by the NFC. Hasbro is also including 32 NFL team logo stickers, allowing collectors and players to customize the Tops for their favorite franchise. That means the same two Tops can take on a very different look depending on whether someone wants to represent the Dallas Cowboys, Kansas City Chiefs, Pittsburgh Steelers, Green Bay Packers or any of the league’s other teams.

Two NFL-themed launchers are included as well, so buyers have most of what they need to start battling. A BEYBLADE X Beystadium is required and sold separately.

The Tops use BEYBLADE X’s interchangeable system, allowing the blade, ratchet and bit to be swapped with compatible components from other BEYBLADE X releases. They also work with the X-Celerator Gear System, which allows a Top to catch the stadium rail and accelerate into an Xtreme Dash around the arena.

The NFL collaboration extends into the BEYBLADE X app too. Players can scan the NFL Collab Tops to unlock rewards, add them to their digital “BEYLOCKER” collection and compete against other players.

The BEYBLADE X and NFL AFC and NFC CX Tops multipack is recommended for ages 8 and up and carries a suggested retail price of $34.99. It is available now on Amazon, with Target availability scheduled for spring 2027.