Squishmallows Fragrances Expand to Sephora Canada With Collectible Bottle Caps
Squishmallows is expanding further beyond plush with a fragrance collection that brings the brand’s collectible identity into a new category.
Blue Meadow Brands announced that Squishmallows Fragrances is expanding to Sephora Canada, with the collection available now and distribution expanding to all Sephora Canada stores on September 15. The fragrance line was introduced last year with three scents inspired by Squishmallows characters: Pink Possibilities, Whisked Away and Moonlit Mist.
Since then, the collection has expanded to include Eau de Parfum Travel Sprays, the limited-edition Whisked Away Tropical Sunset Eau de Parfum and the newer Wonder Whirl Eau de Parfum.
For collectors, one of the more distinctive elements is the packaging. The 3.4-ounce Squishmallows Fragrances bottles come with three caps: a travel cap, a standard spray atomizer and what the company calls a collectible bulb atomizer designed to provide the tactile “Squishability” associated with the Squishmallows brand.
Scents Inspired by Squishmallows Characters
Each fragrance is tied to a specific Squishmallows character. Whisked Away is inspired by Cam the Cat, while Pink Possibilities is inspired by Patty the Cow.
Moonlit Mist is based on Zumirez the Bat, Whisked Away Tropical Sunset is another Cam the Cat-inspired scent, and Wonder Whirl is inspired by Joelle the Bigfoot.
The fragrances were created in partnership with DSM-Firmenich and designer Lance McGregor. Each scent also includes what the company calls the Squishmallows Accord, a blend built around sweet and fluffy marshmallow notes.
Several Sizes and a Coffret Set
The collection is being offered in several formats in Canada. The 100 mL, or 3.4-ounce, Eau de Parfum is priced at $84 CAD. The 30 mL version is $52 CAD, while the 10 mL version is $34 CAD. A three-piece coffret set is priced at $56 CAD.
Blue Meadow Brands said the collection is intended to extend the comfort, joy and collectibility associated with Squishmallows into fragrance.
Squishmallows itself launched in 2017 and has sold more than 600 million plush units worldwide.