Taco Bell and Tajín Launch 400 Limited-Edition Bag Charm Sets With Peso Pluma

Taco Bell and Tajín are teaming up with Peso Pluma on a new limited-edition collectible tied to their latest menu collaboration.

As part of the promotion, Taco Bell will release just 400 Taco Bell x Tajín bag charm sets through its Tuesday Drops program in the Taco Bell app on August 18 at 2 PM PT.

The collectible set includes a small Tajín bottle in a hand-beaded holder, a miniature Taco Bell bag and a heart charm featuring Peso Pluma’s logo. The mini Taco Bell bag also doubles as storage for Taco Bell Hot Sauce Packets and Tajín seasoning packets.

Taco Bell said the charms were designed to be “carried, clipped and shown off,” giving fans of the two brands another way to take part in the collaboration beyond the limited-time menu. Only 400 sets will be available.

The bag charm sets will be offered exclusively to Taco Bell Rewards members through Tuesday Drops in the Taco Bell app.

The sweepstakes begins at 2 p.m. PT on August 18 and ends at 3 p.m. PT the same day. No purchase is necessary to enter. Each prize has an approximate retail value of $77, putting the total stated value of all 400 prizes at $30,800.

Winners are expected to be notified on or around August 21 using the email address connected to their Taco Bell Rewards account.

The collectible release accompanies Taco Bell and Tajín’s new limited-time menu collaboration, which also features Peso Pluma. The new menu lineup launches nationwide on August 13 and includes the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze.

For collectors, however, the standout part of the promotion is the unusually small production run of the Taco Bell x Tajín charm set. With only 400 available, the Peso Pluma-branded trio will be one of the more limited promotional collectibles released through Taco Bell’s Tuesday Drops program this month.