Kuromi x KATSEYE Collection Bringing Trading Cards, Figurines and More to Target

Sanrio is teaming up with global pop group KATSEYE for a new Kuromi capsule collection that will include trading cards, collectible figurines and other fan-focused merchandise exclusively at Target.

The Kuromi x KATSEYE collection launches nationwide at Target on August 14, timed to coincide with the release of KATSEYE’s new EP, WILD.

For collectors, the biggest part of the collaboration is a lineup that includes KATSEYE trading cards, collectible Kuromi figurines, a Kuromi plush charm and a keychain. Prices for the collectible items start at $6.99.

The collaboration also extends into other categories, including apparel, drinkware, snacks and accessories, all combining Kuromi imagery with KATSEYE branding and artwork.

Other items include graphic T-shirts featuring Kuromi alongside members of KATSEYE, a matching gray crewneck sweatsuit, a Kuromi ears beanie and a purple clear bag. Apparel prices range from $10 to $30.

The drinkware lineup includes insulated stainless steel tumblers in Kuromi’s signature purple, along with black tumblers featuring Kuromi and illustrated versions of the KATSEYE members. The tumblers are priced at $22.99.

Even the food portion of the collection includes packaging aimed at fans. Crispy cookie rolls, mochi bites, freeze-dried candy and popping candy will be sold in collectible Kuromi x KATSEYE packaging, with prices ranging from $2.99 to $4.99.

A-SHA instant ramen and boba beverages will also feature exclusive collectible collaboration packaging. Those items range from $1.99 to $9.99.

Fans attending KCON LA from August 14 through August 16 will also be able to see select pieces from the collaboration at Sanrio’s Kuromi’s Mischief Mansion activation. Sanrio said the partnership was built around the shared themes of individuality and self-expression associated with both Kuromi and KATSEYE.

The complete Kuromi x KATSEYE capsule collection will be available exclusively through Target stores nationwide and Target.com while supplies last.