JINRO Launches Limited-Edition K-POP Star Toad Bottles With Collectible Figurine

JINRO is turning its familiar Toad mascot into a K-pop star for a new limited-edition Green Grape release that includes collectible packaging, special bottle caps and promotional merchandise.

The limited-edition JINRO Green Grape features the company’s Toad character reimagined as a K-pop artist. The design will be available in two colorways, Green and Pink. JINRO said the release will be available globally in limited quantities.

The new packaging is designed to give the Green Grape bottles a more collectible look while connecting the brand’s mascot with the growing international popularity of K-pop and Korean culture.

The product itself remains unchanged, with the same Green Grape flavor and 13% alcohol by volume. The main difference for the limited edition is the K-POP Star Toad artwork and promotional campaign surrounding the release.

JINRO is also adding a collectible element to the bottle caps. Letters from A through Z will be printed on the underside of the caps as part of a “Message Challenge.” Consumers can collect different letters and arrange the caps to create personalized messages before sharing them on social media.

The campaign gives fans another reason to save pieces of the packaging rather than simply discarding the bottles and caps.

JINRO will also release two promotional collectibles tied to the launch. One is a K-POP Star Toad figurine, giving collectors a physical version of the mascot’s new K-pop appearance. The second is a limited-edition bottle-shaped microphone, another promotional item created specifically for the campaign.

The company said the limited edition was created to expand the universe surrounding its Toad mascot while giving consumers a new way to interact with the brand.

With two bottle designs, alphabet bottle caps and a dedicated figurine, the K-POP Star Toad campaign gives collectors several pieces to chase as the limited-edition Green Grape release rolls out internationally.