WWE Trading Cards and Collectibles Help Drive TKO Consumer Products Growth

Sales of WWE trading cards and other collectibles helped increase TKO Group Holdings’ consumer products revenue during the second quarter of 2026.

TKO reported that WWE generated $46 million in consumer products licensing and other revenue for the three months ending June 30. That was an increase of $12.7 million from $33.3 million during the same period in 2025.

The company said the increase was primarily related to sales of WWE-branded products, including trading cards and other collectibles. TKO did not identify any particular card sets, manufacturers or individual products responsible for the growth.

WWE’s total second-quarter revenue increased 12 percent to $620.9 million, up from $556.2 million during the prior-year quarter.

Consumer products represented one of the areas contributing to that increase, along with higher media rights, production and content revenue and growth in partnerships and marketing. The gains were partially offset by a decline in live events and hospitality revenue.

WWE’s consumer products licensing and other revenue also reached $90.3 million during the first six months of 2026, compared with $71.3 million during the same period in 2025.

UFC collectibles contributed to growth elsewhere in TKO’s portfolio.

UFC reported $17.9 million in consumer products licensing and other revenue during the second quarter, up $6.8 million from $11.1 million a year earlier.

TKO attributed the increase primarily to higher royalties from UFC-branded products, including collectibles and event merchandise. The release did not provide a breakdown separating collectibles from other merchandise sales.

UFC’s total second-quarter revenue increased 29 percent to $535.7 million, compared with $415.9 million during the same quarter of 2025.

Across the entire company, TKO reported second-quarter revenue of $1.547 billion, an increase of 18 percent from $1.308 billion a year earlier. Net income reached $303.9 million, while adjusted EBITDA increased to $649.9 million.

The results show that trading cards, collectibles and licensed merchandise remain a growing revenue source for both WWE and UFC, although TKO did not disclose sales totals for individual collectible categories.