StockX Live Launches Early Access With Sneakers, Apparel and Vintage Collectibles
StockX has launched early access to StockX Live, a new real-time shopping experience featuring sneakers, apparel and vintage fashion.
The service became available July 30 to all U.S. customers using the StockX iOS app. StockX plans to add more shows, sellers, product categories and features each week. Android, web and international access are planned for a later date.
StockX Live allows viewers to participate in livestreamed auctions hosted by a curated group of sellers. Auctions use standard timed and sudden-death formats, with many items opening at $1.
Viewers can bid in real time, enter free product giveaways, use live chat and interact directly with sellers during each broadcast. Purchases are shipped directly by the Live seller and are covered by the StockX Buyer Promise.
The first shows include sneakers, streetwear and vintage apparel. StockX said upcoming giveaways will feature items such as the Jordan 1 Retro High Off-White University Blue, the Salomon XT-MM6 MM6 Maison Margiela Vanilla Ice and vintage T-shirts featuring Garfield, Harley and Slayer.
StockX is also offering $1 shipping on all StockX Live orders through August 31, 2026.
A special opening-weekend schedule begins July 31 with shows hosted by Culture Media featuring Stay Focused Frank, Fly Kicks and Thrifted Threads.
The August 1 schedule includes ToNYD2WiLD, Chase Young and Thrift Mansion. Culture Media and Stay Focused Frank return August 2, followed by Common Hype and Stvshbox.
StockX CEO Greg Schwartz said younger consumers often expect shopping to be more social and engaging than a conventional transaction. He described the early-access launch as the starting point for a service that will continue expanding through additional categories, features and programming.
StockX Live also creates a new sales channel for sellers. Participating sellers receive marketing support, assistance from a dedicated Live team and access to StockX’s existing audience of shoppers and collectors.
The launch follows StockX’s recent introduction of StockX Listings and represents another step in the company’s expansion beyond its traditional marketplace format.
StockX currently supports categories including sneakers, apparel, accessories, electronics, trading cards and collectibles from brands such as LEGO, KAWS, Bearbrick and Pop Mart. The initial StockX Live programming, however, is focused on sneakers, apparel and vintage fashion.