Tom Holland’s BERO Launches Limited-Edition Spider-Man: Brand New Day Collectible Cans

BERO is giving Spider-Man fans a new collectible can release tied to Sony Pictures’ upcoming Spider-Man: Brand New Day.
The premium non-alcoholic beer brand announced a limited-edition Spider-Man: Brand New Day-inspired can collection featuring six collectible designs. The release connects BERO’s non-alcoholic beer lineup with one of Marvel’s most recognizable characters ahead of the new film.
The collection includes six Spider-Man-inspired cans across BERO’s core styles. Each design features artwork based on Spider-Man: Brand New Day, giving fans a drinkable collectible tied to the upcoming Sony Pictures release.
BERO said the limited-edition cans are available in specially marked six-packs while supplies last. The collectible packaging is being released as part of a broader collaboration with Sony Pictures Consumer Products and Spider-Man: Brand New Day.
According to BERO’s product page, random cartons are autographed by co-founder, Tom Holland. There are no guarantees, but Bero notes good odds.
Limited cans have become a growing part of pop culture collecting, especially when brands tie short-run packaging to major entertainment properties. Spider-Man has a long history across toys, comics, trading cards, apparel and promotional items, and this release adds a new grocery and beverage collectible to that mix.
BERO, co-founded by actor Tom Holland, has leaned into the connection naturally. Holland is widely known for playing Spider-Man in Sony and Marvel’s films, making the collaboration feel less like a random licensed product and more like a direct extension of the brand’s identity.
The cans are expected to be available for a limited time, and BERO said supplies are limited. As with many food and beverage collectibles, long-term value may depend on condition, unopened packaging and whether collectors are able to assemble the full six-design set.
Spider-Man: Brand New Day is set to release in theaters on July 31, 2026.