Hasbro Reveals San Diego Comic Con 2026 Exclusives, Panels and Fan Experiences

Hasbro is bringing a wide mix of exclusives, collectibles, panels and fan experiences to San Diego Comic-Con 2026.

The company just announced its SDCC lineup, with plans centered around Booth #3213. Hasbro said fans will be able to shop convention exclusives and limited-edition collectibles at the Hasbro Pulse Store, while also seeing product showcases, immersive displays and photo opportunities tied to several of the company’s biggest brands.

The lineup includes Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, G.I. Joe and Power Rangers, along with licensed and collaboration brands including Star Wars, Marvel, KPop Demon Hunters, The Legend of Zelda, Ghostbusters and Beyblade X.

The Hasbro Pulse Store will offer several convention exclusives, including the Transformers Optimus Prime & Autobot Jazz Cereal Box Set, Transformers Jem and the Holograms Autobot Blaster with KP Glit, KP Sundor and KP Rosanna, G.I. Joe Classified Series #204 Fatal Fluffies, G.I. Joe Classified Series #205 Shipwreck vs. Cadet Deming, Kenner Classics The Real Ghostbusters Ecto-Glow Glow Copter Vehicle and My Little Pony Kayou Friendship in the Cards.

Other listed exclusives include Star Wars: The Black Series ARF Trooper 501st and AT-RT figures, Star Wars: The Vintage Collection Anakin Skywalker and Asajj Ventress figures, Marvel Legends Series Professor Charles Xavier and Hoverchair from X-Men ’97, and a Marvel Legends Series Spider-Man, Marvel’s Lizard and Marvel’s Electro figure set.

Hasbro will also spotlight its Ultimate Grogu 1:1 scale premium animatronic collectible. The company describes it as a first-of-its-kind collector piece with screen-accurate design, premium materials and more than 250 animations and sounds. The Ultimate Grogu display will be available for fans to see up close at the booth.

Beyond the booth, Hasbro is planning several fan events during the convention. One of the biggest is The Transformers: The Movie 40th Anniversary Celebration of Life Concert, scheduled for July 23 at House of Blues San Diego. The event will celebrate the 1986 animated film with live music from Knights of Unicron, Stan Bush, Vince DiCola, Cold Slither and Britta Phillips. Hasbro said fans will also be able to shop limited-edition show-only merchandise.

Magic: The Gathering will have a Marvel Super Heroes fan experience at Petco Park from Thursday through Sunday. The event will be open to all fans, with no SDCC badge required. Hasbro said the experience will include learn-to-play sessions, ticketed play, exclusive goodies, a special promo card, a comic book, Marvel Super Heroes Welcome Decks and a five-hole mini golf course inspired by Magic lore.

Hasbro is also showing Mood Swings, a new trading card game from Magic: The Gathering head designer Mark Rosewater. The company said the game has been nearly three decades in the making, requires no deck building and can be played in five to 10 minutes.

Several licensed partners will also have Hasbro-related collectibles on display or for sale at SDCC. BOOM! Studios will offer Power Rangers and My Little Pony exclusives. Funko will have convention exclusives tied to Dungeons & Dragons, Magic: The Gathering and Baldur’s Gate 3. Iron Studios will show premium G.I. Joe and Transformers statues, along with its first Dungeons & Dragons collectible, a Beholder Demi Art Scale statue. Robosen will showcase interactive Transformers collectibles, including Soundwave, Megatron, Elite Optimus Prime with trailer and Bumblebee.

Other partner highlights include Kotobukiya’s Furby Bishoujo statue, The Loyal Subjects’ Hasbro collectibles, Sideshow’s new Baldur’s Gate 3 Astarion statue, Stern Pinball’s Transformers displays, Symbiote Studios’ officially licensed Transformers plush and THREEZERO’s premium Transformers exclusives.

Hasbro will also host panels throughout the convention, including sessions for G.I. Joe, Star Wars, Marvel Legends, Transformers, My Little Pony, Power Rangers, Magic: The Gathering, Dungeons & Dragons and the Energon Universe.