Disney Reveals D23 Shopping Experiences With Exclusive Pins, Lorcana Cards and Rare Parks Auction Items

Disney is turning D23: The Ultimate Disney Fan Event into a major shopping event for collectors.

The Walt Disney Company announced the full lineup of exclusive retail experiences and merchandise coming to D23 2026, which takes place August 14-16 in Anaheim, California. The announcement includes limited-edition pins, event-exclusive apparel, brand collaborations, collectible vinyl records, Disney Lorcana items, Topps trading cards and a new auction built around rare Disney Parks pieces.

The biggest collector addition may be The Disney Experiences Auction – Rare and Remarkable Finds. The auction will debut at D23 on Sunday, August 16, and will be open to fans attending the event as well as bidders online around the world. Disney said fans at D23 will be able to preview auction items throughout the weekend inside The Disney Experiences Auction Showroom.

The auction will feature props, artwork and other themed items from Disney Parks, Resorts and ships. Disney said the showroom will also include a shopping experience where fans can buy rare and limited-quantity props, artwork and themed items tied to Disney’s parks and experiences.

For pin collectors, Disney is adding a D23 Marketplace Pin Store. The dedicated space will feature specially curated limited-edition and limited-release pins, with new designs scheduled to be released each day of the event on Friday, Saturday and Sunday.

The D23 Marketplace will serve as the event’s main shopping hub. Disney said the marketplace will include merchandise tied to Disney, Marvel, Star Wars, Disney Parks and other parts of the company’s universe. One highlighted collection is The Princess Diaries 25th Anniversary Collection, which gives the 2001 film its own anniversary shopping moment at the event.

Disney also said the D23 Marketplace will include Disney Fine Art, global Disney Parks collections, photobooths, personalized products and event-exclusive medallions.

Several major brand collaborations will appear at The Walt Disney Company Store, which will host the official D23 2026 collection. Disney said that lineup includes collaborations with RSVLTS, Spirit Jersey, Nike and Loungefly.

Trading card collectors will have multiple reasons to pay attention. Ravensburger will sell a limited-edition 2026 D23 Collection for Disney Lorcana, along with a Winnie the Pooh – Hunny Wizard Premium Foil Playmat. Disney said shopping at the Ravensburger Store will only be available through a virtual queue, with no standby shopping queues during the event.

Topps will also be part of the show floor with an interactive Topps Chrome Disney experience and exclusive trading card offerings. Disney did not reveal the full card details in the shopping announcement, but the inclusion gives D23 another trading-card angle beyond Lorcana.

Other fan-focused brands will have D23-exclusive merchandise across the show floor, including Loungefly mini backpacks and pins, Spirit Jerseys inspired by Disney, Marvel and Star Wars, Little Words Project accessory bundles, Citizen watches and additional products from Just Play, Wizards of the Coast, NECA, KidRobot, Enesco, Pandora, Crocs, Her Universe, BoxLunch, Girls Crew and RSVLTS.

Disney is also leaning heavily on controlled access. Several shopping locations will use virtual queues, including the D23 Marketplace, the D23 Marketplace Pin Store, The Disney Experiences Auction area and the Ravensburger Store. That suggests Disney expects high demand for the event’s limited items.