GUESS Introduces AI Venix Limited-Edition Watch

GUESS Watches is introducing AI Venix, a limited-edition timepiece inspired by the digital world and the use of artificial intelligence in the creative process.

GUESS said the AI Venix explores how artificial intelligence can inspire new design ideas while keeping human creativity, expertise and product development at the center. The release is built around the concept “AI Imagined. Human Crafted.”

The AI Venix reimagines the bestselling GUESS Venix with a pixel camouflage design inspired by technology and digital imagery. According to GUESS, AI-generated imagery helped provide the first visual direction for the pattern. The company’s design and product teams then refined the concept, developed the pattern, selected materials and brought the finished watch to life.

The finished watch features a seamless pixel camo print across the 42mm black case, multifunction dial and smooth silicone strap. GUESS described the result as an analog fashion watch with a digital attitude.

Brett Gibson, President and Chief Commercial Officer of GUESS Watches, said the AI Venix is not about replacing human creativity. He said the project used technology to push the design process further, with AI helping the team visualize a new direction before designers turned the idea into a wearable product.

The AI Venix is limited to 200 individually numbered pieces and is available exclusively online through guesswatches.com. Each watch comes in custom packaging inspired by the same pixel camo design, extending the concept beyond the timepiece itself.

GUESS Watches was introduced in 1984 and is distributed through department stores, specialty stores and GUESS lifestyle stores worldwide. The company describes its watch line as fashion-driven, with designs aimed at consumers around the world.