Mattel Reveals New SDCC Collectibles for KPop Demon Hunters, Monster High, Jurassic World and Masters of the Universe

Mattel is bringing a new lineup of action figures and dolls to San Diego Comic-Con 2026, with collectibles inspired by Netflix’s KPop Demon Hunters, Monster High, Jurassic World, and Masters of the Universe.

The new releases come from Mattel Creations and will be available first at San Diego Comic-Con. Mattel said each collectible will be sold at the Mattel merchandise booth, #2945, at the San Diego Convention Center and on MattelCreations.com starting Thursday, July 23.

Mattel’s toy experts are calling the lineup “Pop Culture Power Picks.” The collection focuses on characters, stories, and fandoms from several entertainment properties.

Nick Karamanos, Senior Vice President, Action Figures, Preschool & In-Licensing at Mattel, said pop culture is having an incredible moment and that Mattel is celebrating with franchises and creative partners including Masters of the Universe, KPop Demon Hunters, Jurassic World, and Monster High. He said the company wanted to create something that speaks to different fans while continuing to build culturally relevant experiences.

The KPop Demon Hunters HUNTR/X Rumi, Mira, Zoey “How It’s Done” Collectible Set will have a suggested retail price of $50. The set features Rumi, Mira, and Zoey in 4-inch scale with shimmery, chibi-style details. The release is based on a moment where the characters defeat demon flight attendants while eating ramyeon.

The Monster High Skullector Lagoona Blue Doll will have a suggested retail price of $80. The release brings back Monster High Ghouls Rule with Lagoona Blue hosting a masquerade at the Eerie Aquarium. The doll features an iridescent, wave-like gown with fin sleeves, skeletal eel accents, slouchy netted boots, and an angler fish mask.

The Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor will have a suggested retail price of $25. The figure celebrates 25 years of Jurassic Park III and features comic-inspired deco, detailed sculpting, and multiple points of articulation. It comes in premium window box packaging with an illustrated comic-panel backdrop.

The Masters of the Universe Chronicles Gym Bro Skeletor Action Figure will have a suggested retail price of $50. The figure reimagines Skeletor with a gym-inspired look referencing a moment from this summer’s film. It is fully articulated for display and comes with irreverent-themed packaging.

Mattel said the featured franchises have reached audiences across generations through characters and storytelling. The new collectibles are part of the company’s 2026 San Diego Comic-Con lineup and will be available beginning July 23.

Mattel describes itself as a global play and family entertainment company with brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and other owned or licensed properties.