LABUBU Heads to New York as POP MART Celebrates 10 Years of THE MONSTERS

POP MART is bringing THE MONSTERS 10th Anniversary World Tour to New York City this summer with a new immersive exhibition built around LABUBU and the world created by artist Kasing Lung.

The exhibition opens Friday, July 17, 2026, at 423 W. 14th St. in New York and runs through August 31. The 6,000-square-foot experience marks the first time the exhibition will be available to fans in the United States, after earlier stops in Shanghai, Taipei, Hong Kong, Paris, and Tokyo.

The show celebrates 10 years of THE MONSTERS, the character universe that includes LABUBU, ZIMOMO, TYCOCO, and other fan favorites. According to POP MART, the exhibition features nine galleries that walk visitors through the beginning of THE MONSTERS and the evolution of the series. Fans will be able to see early sketches and follow how the characters developed over time.

Kasing Lung said he never imagined the response THE MONSTERS would receive when he first began creating the characters. He said partnering with POP MART on the anniversary celebration has been a joy after seeing how fans have connected with the characters and built a community around them.

The New York stop also has extra meaning for the franchise because it will be Lung’s first time in the United States. POP MART described the moment as a milestone for LABUBU, which has become one of the company’s most recognizable IP characters.

Tickets are available now through POP MART. Regular entry starts at $20 for ages 10 and up, while child entry starts at $10 for ages 10 and under. All base entry ticket holders will receive a commemorative gift. VIP ticket holders will receive the exhibition experience along with an exclusive bundle valued at more than $130, including THE MONSTERS 10th Anniversary Exhibition Limited Vinyl Plush Blister Pack.

The exhibition will also include a gift shop at the end of the experience, where attendees can purchase items from the 10th Anniversary collectibles and accessories collection while supplies last. Online ticket holders can also enter a draw for a chance to purchase 10th Anniversary Exclusives.

POP MART is also teaming with Canva for a digital part of the celebration. The companies will launch THE MONSTERS template collection, giving fans a way to design with LABUBU and other characters from the series.

POP MART was founded in 2010 and focuses on designer collectibles, pop culture entertainment, theme parks and experiential services, and digital entertainment. The company’s IP lineup includes THE MONSTERS, SKULLPANDA, CRYBABY, MOLLY, DIMOO, Twinkle Twinkle, and HIRONO. POP MART says its products are available in more than 30 countries and regions through more than 630 stores, more than 2,600 roboshops, and major e-commerce platforms.